Definition and Guide What is a persona FAQ What is the purpose of a persona? Personas are fictional characters that help you visualize the person you’re selling to. They’re essential for marketing and advertising campaigns, since they help you envision the messaging and imagery that will grab...
The definition of inclusive design according to the British Standards Institution (2005) is ‘creating mainstream products and services that can be accessed and used by as many individuals as reasonably feasible, without requiring any specialized design or adaptations.’ Inclusive design is a concept ...
This entire series of articles is based around making sure you are building a product/service customers want, so spending time thinking about your customers is time well spent! If you are just jumping into this series, be sure to check out the previous two parts, The “Elevator Pitch”, ...
those target users are always remarkably similar to the people on the team. Furthermore, that undefined target user may change from feature to feature or even from discussion to discussion. Ultimately, without a clear definition, target users are basically whatever the person ...
By definition, each primary persona will require a unique interface (because to be primary the persona must be satisfied, and it cannot be satisfied by any other persona's interface [Cooper 2003, p. 137]). If you must create more than three primary personas (and therefore three interfaces)...
This entry was posted incredentials,Definition of Terms,General,Open Badges,valueand taggedcommunity,design,learning,openbadgesonApril 5, 2016. Badges + credentials, a venn diagram 5 Replies A wonderful and long hoped for event has been transpiring in the credentialing world: badges are being open...
The persona definition includes much more than just an external description of your buyer, but it should consist of valuable insights regarding their values, concerns, their definition of success, their drive, their personal view of your brand, key personality points, attitudes, decision behavior pat...
Personas are a central user-centered design technique that puts people before technology and helps decision makers understand the needs and wants of the end-user segments of their products, systems, and services. However, it is not clear how ready organizations are to adopt persona thinking. To ...
Definition and Guide What is a persona FAQ What is the purpose of a persona? Personas are fictional characters that help you visualize the person you’re selling to. They’re essential for marketing and advertising campaigns, since they help you envision the messaging and imagery that will grab...
Embodiment: see definition of “present invention” above—similar cautions apply to the term “embodiment.” and/or: inclusive or; for example, A, B “and/or” C means that at least one of A or B or C is true and applicable.