The report states that although it takes $0.18 more to make an app appealing enough for a female user to install than a male user, “a closer examination of conversion rates reveals females are in fact the most valuable gamers.” Based on geographic and OS insights The report looked at ...
The multinational company regularly prides itself on its attempts to reduce racial and gender gaps in labor. Nevertheless, significant differences remain — an internal report in November pegged its international gender split as68 percent male and 32 percent female, with only 29 percent of...