Mitchell, V.-W. (1992) `Understanding Consumers' Behaviour: Can Perceived Risk Theory Help?', Management Decision 30(2): 26-31.Understanding Consumers‘ Behaviour: Can Perceived Risk Theory Help? Management Decision - Mitchell - 1992 () Citation Context ...First proposed in the early 1960s ...
aand differs from the traditional theory of perceived risk 并且与被察觉的风险的传统理论不同 [translate] 英语翻译 日语翻译 韩语翻译 德语翻译 法语翻译 俄语翻译 阿拉伯语翻译 西班牙语翻译 葡萄牙语翻译 意大利语翻译 荷兰语翻译 瑞典语翻译 希腊语翻译 51La ...
Understanding the Internet banking adoption: A unified theory of acceptance and use of technology and perceived risk application Understanding the main determinants of Internet banking adoption is important for banks and users; our understanding of the role of users' perceived risk i... C Martins,Tia...
The concept of perceived risk has been conceptualised as corresponding to situations when there are potentially negative outcomes. Later studies distinguished between uncertainty before the outcome and the outcome itself, which points to the timing of the perceived risk. This study focuses on how ...
网络危险感受度 网络释义 1. 危险感受度 使得消费者减少一个考虑的不确定因素,降低危险感受度(perceived-risk)3.选一个对於产品有正面相关的命名如果是服装品牌就 … ericcology.blogspot.com|基于4个网页 释义: 全部,危险感受度
perceived risk and perceived expected return which is contrary to the results in the standard finance theory.Through financial experiments,Shefrin(2001) found it is negatively correlated between perceived risk and perceived expected return.This article gave an effective explanation to the research of ...
Investigates the effect of buy-frequency on one theory of consumer decision making: Perceived Risk Theory. Survey data from 100 consumers revealed that in general perceived risk decreased as buy-frequency increased, but only for high-value products and services and not as much as expected. High-...
perceived risk and perceived return are studied in details.The results show that perceived risk and perceived return are related to investor sentiment.Moreover,there is a negative correlation between perceived risk and perceived return,which is contrary to the results of the standard finance theory.关...
It offers an alternative theoretical framework to the traditional Transaction Cost Economics view of the treatment of information by viewing co-ordinated supply chains as a series of Principal Agent relationships, and draws on Perceived Risk Theory to explain both consumer and organisational behaviour. ...
(ibid), and while the technology protocols are developing quickly, little is known about how consumers perceive and evaluate e-services, as well as what attributes of the human computer interface (HCI) e-service providers can use to encourage rapid consumer adoption. One theory that can be ...