PepsiCo’s marketing strategy is a well-rounded approach that combines consumer insights, innovation, digital engagement, brand consistency, and social responsibility. By addressing evolving consumer needs, leveraging digital platforms, and embracing sustainability, PepsiCo continues to set industry standards...
Business Intelligence & Marketing Manager, SAL Heavy Lift “COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into th...
will rely on technology for growth, especially in making certain that products are in the best location to meet consumer demand, said Ramon L. Laguarta, chairman and chief executive officer. "The next key facet of our strategy involves becoming a stronger organization by building advantaged ...
After an assessment in which all digital assets, internal and external organizational structure, capabilities and daily operation were analysed, Valtech helped PepsiCo establish a Digital Transformation strategy for marketing their beverage brands. This transformation involved enabling consumer engagement through...
3 years ago- The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase consumer loyalty and allow R&D ...
Marketing Cloud Personalization ECommerce Direct-to-Consumer Digital Marketing Customer Journey Customer Experience Marketing Commerce Consumer Goods Covid-19 Response Automation Martin Kihn SVP, Market Strategy, Marketing Cloud Martin Kihn is the Senior Vice Pr...
Having a broader strategy is important for Yip, who not only guides PepsiCo’s marketing teams across APAC in campaign efforts but helps them accelerate digital transformation, combining data and tech with local insights for a wide portfolio of brands, such as Pepsi, Lay's, Cheetos, Mirinda, ...
Emily Wasserman, manager of global digital innovation at Coty Since joining the global digital innovation team at Coty in 2017, Wasserman has assisted with the launch of Coty’s first web-based augmented reality software, the strategy for the first Covergirl flagship in Times Square and the launch...
Nestle and FutureBrand before joining Pepsico in New York in 2004 to work on global corporate strategy. After being transferred to Pepsi Greater China, Yip worked her way up from a business development role in Hong Kong to head up insights and marketing for Greater China before taking on her...
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