Considered by some to be a marketing ploy, the Pepsi Challenge was originally a blind taste test. It revealed consumers preferred the taste of Pepsi over Coca-Cola. Coke's shining star dulled and its market share declined. This led to the launch of Diet Coke and caffeine-free Coke! Consume...
Nancy Millman
Coke has stayed out of the Super Bowl in recent years, saying it prefers events where it can dominate the commercial lineup. It previously sponsored Super Bowl specials on cable TV, for example. But this year it is using the game to introduce Surge in about half the country. Cities where...
But when it comes to regular old cola, Coke is still king. In the last decade, Coke's market share has risen from 17.3% to 17.8%, while Pepsi's has dropped from 10.3% to 8.4%, according to Beverage Digest, a trade publication. Diet Coke and Diet Pepsi have both lost ground, but ...
Coke got jumpy. They felt compelled to respond. They started issuing press releases questioning the results and responded with ads saying Coke was better. They came across as defensive and paranoid. Their PR campaign denials were a disaster. ...
Coca-Cola said Friday it would not run ads inCBS‘ broadcast of Super Bowl LV, citing a “difficult choice” made to “ensure we are investing in the right resources during these unprecedented times.”Coke’s announcement follows a similar one made by rival Pepsi, which has opted to focus...
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I'm severely allergic to something in Pepsi products and definitely Pepsi itself. So that's how the Pepsi vs Coke rivalry got settled in my household. Which is a shame, because until the allergy developed I liked them both, too. Reactions: TheYayAreaLiving 🎗️ tonywalker23 mac...
The company announced in mid-January that it revamped the formula to match the Western Europe version more closely, roughly a year after rival Coca-Cola updated Coke Zero's recipe. As part of the relaunch, Pepsi is running two Super Bowl ads on Sunday highlighting Pepsi Zero Sugar. Frito-...
It’s the soft drink showdown: Coke vs. Pepsi. Pepsi is one of Super Bowl 53’s biggest sponsors, and faster than you can say “bless your heart” the company swarmed Atlanta, the home of Coca-Cola, with over 350 ads on billboards, recycling bins and even the walls of train ...