pepsicocacolacoke可口可乐drinks PepsiVScocacolaThe2worldmostpopularsoftdrinksisonduel!PepsiandCocaCola,itsthebattlebetweentheredcansoftdrinksandthebluecansoftdrinks!Sothis2drinkstastealmostthesame,butwhichoneofthesoftdrinksdoyouprefer?IpersonallylikeCocaColamore,oneofthereasonisthatittastemoreheavythanpepsi.But...
Coca Cola also known as Coke was introduced at 1886 by John Pemberton, it was sold in glass bottles. But when it grows more popular because of it unique good taste, it is sold around the world. Later the can model is introduce, followed by the plastic bottle which is much safer than ...
In the 1970s, market research showed that consumers preferred the taste of Pepsi over Coke. The Pepsi Challenge is still being conducted today. But Coke came up with what is arguably the best of all cola commercials, the 1971 I’d Like to Buy the World a Coke ad. This landmark was re...
Considered by some to be a marketing ploy, the Pepsi Challenge was originally a blind taste test. It revealed consumers preferred the taste of Pepsi over Coca-Cola. Coke's shining star dulled and its market share declined. This led to the launch of Diet Coke and caffeine-free Coke! Consume...
Coke, Pepsi in Same Stage of an Ad Metamorphosis.(Originated from The Atlanta Journal and Constitution)Roush, Chris
The Diet Zone: A Dangerous Place Diet Coke, diet Pepsi, diet pills, no-fat diet, vegetable diet… We are surrounded by the word “diet” everywhere we look and listen. We have so easily been attracted by the promise and potential of diet products that we have stopped thinking about what...
report today from a Wells Fargo analyst continues to highlight the importance of Plano-based Frito-Lay to the finances of parent company PepsiCo. As the nation’s second largest soft drink maker (behind Coke) continues to try to breathe new life into the carbonated soft drinks category, soda...
Ad strategy: flank, define their product positioning itself to "new generation Coke" image on Coca Cola, young who won the market. 2008 world-renowned investigators Nielsen survey; Pepsi became the one young Chinese most favourite drink.
Coke vs Pepsi | Tone of voice Competing brands must maintain a unique brand identity. Coca-Cola and Pepsi each have their distinct tone of voice and language. Coca-Cola Like an over-excited puppy, Coca-Cola is happy, chatty, and fun. ...
New ad campaigns from Pepsi and Coke to add fizz to cola warsEric Pfanner