Thus, between Coke and Pepsi, the product alternatives in the experiment, the subjects demonstrated greater congruence with their self concept and Coke than their self concept with Pepsi. Furthermore, there were no significant changes in the congruency relationships over the observed time--the ...
dietversions for the other.We asked them to tell us whether each sample was Coke or Pepsi;then we analyzed the records statistically to compare the participants'choices with what meregum-work would have accomplished.30.Getting all four samples right was a tough test,but not too tough,we ...