Sorry if this is old news, but Pepsi has a lame extremely bland, ungraceful and nauseatingly vile new logo.While described as a “smile” by Pepsi’s brand managers, to me the new logo looks like a muffin top. Pepsi’s old logo was at least stable and bold. The new one looks ...
At the time, logo trend guru Bill Gardnerlamented the lossof Pepsi’s “wave” (the undulating white section in the old logo, which, it’s worth noting, was copied by Coke’s 1969“dynamic ribbon”): “By taking away the wave, they just stole the legs out from under Pepsi,” he s...
Pepsi Has a New Logo I’ve never had a problem with the Pepsi logo. Unlike a lot of logos I like or dislike, it has never made an impression on me. And maybe that’s the reasonPepsi is changing it(not to say they’re changing it because of me, just t...
Pepsi just spend like half a billion dollars to have a new logo developed. The new logo basically looks exactly like the old one, if the old one was drunk and pregnant. I suppose that is the demographic they are going for.
In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh. 以及可以拓展地讲讲一些你了解的名人,他们与Nike合作拍摄了什么样的广告: Inmost advertisements, Nike enlisted a range of peopl...
Looks like a designer's attempt to prove to an executive that the original logo and packaging don't need to be updated. The new pepsi logo just looks like the old logo, except the white bar is now poorly distorted. Also, it doesn't look like a smile....
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In 2008, Pepsi abandoned both its blocky typeface and the classic tai-wave design, as well as all 90s-era gradients and glosses. The new logo was 2-D, minimalist, and … slanted? Both consumers and graphic designers had mixed responses to the logo. Some found it too simple or “soulless...
In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh. 以及可以拓展地讲讲一些你了解的名人,他们与Nike合作拍摄了什么样的广告: In most advertisements, Nike enlisted a range of people from varying ethnicities and races, as well as numerous notable ath...
traced back to the Arnell Group, the design and branding firm responsible for the Tropicana packaging, the new Pepsi logo, and the crazy brand manifesto, “Breathtaking,” that traces Pepsi’s brand back to Da Vinci’s Vitruvian man and compares the logo’s gravitational pull to that of the...