Live For Now For the love of it 就在几个月前,百事刚刚更新了它的slogan,将沿用多年的「Live For Now」改为了「For the love of it」! Pepsi has unveiled a global marketing platform and tagline for the new year, revealing...
"Live for Now is considerably more than a positioning statement or a single ad creative--it is the central governing idea for the brand globally," said PepsiCo global enjoyment brands president Brad Jakeman. "Pepsi has always inspired people to embrace the 'now' by being at the epicenter of...
"Live for Now is considerably more than a positioning statement or a single ad creative--it is the central governing idea for the brand globally," said PepsiCo global enjoyment brands president Brad Jakeman. "Pepsi has always inspired people to embrace the 'now' by being at the epicenter of...
2015年,百事在全球范围内推出了有史以来最大规模的营销活动之一—— Pepsi Challenge,旨在激励全球消费者打破传统,让生活中的每个时刻,无论大小,都充满意义,真正做到“LIVE FOR NOW(渴望,就现在)”。 现在,Pepsi Challenge即将登陆中国,变身“百事挑赞”,以全新的、突破性方式打造一系列活动体验,让每个年轻人都有机...
Pepsi Retro: Daddy Cool 案例简介:Neighbours rock out to Boney M's disco classic in this spot from Los Pérez, conveying Pepsi's Live for Now mantra. 基本信息 创作者 案例详情 基本信息 广告品牌:百事可乐 发布日期:2014-01 行业领域:碳酸饮料,饮食/特产,饮品/饮料/冲饮...
Anyway, the Ridley Scott Associates, Paramount Brand Studio produced the ad, directed by Jake Johnson in association with Paramount Pictures, invites fans to “Make Your Gameday Epic” with a Megan Thee Stallion remix of Queen’s iconic song, now the ultimate jock jam, “We Will...
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NEW YORK (AP) -Model and Kardashian clan member Kendall Jenner's turn as a Pepsi-wielding protester has some on social media decrying the imagery as appropriation of the Black Lives Matter movement. The "Live for Now Moments " video released Tuesday has Jenner in a platinum wig on a photo...
Next week, Pepsi is also launching a TV ad featuring singer Nicki Minaj and announcing details of its partnership with Twitter to stream concerts online. The broader "Live For Now" campaign is intended to amplify the company's longstanding ties with pop culture, said Brad Jakeman, who over...
With the sense-defying title “Live for Now Moments Anthem,” the ad reportedly was cooked up by Pepsi’s in-house creative team, the Creators League Studio. It features young, white Jenner, a reality-TV star and model whose fame pedigree stems from being the daughter of transgender tastemak...