Consumers welcomed the diet and caffeine-free versions. But when Coca-Cola launched New Coke, in direct competition with Pepsi, consumers rejected it. Three months later, Coke returned to its classic recipe. Disaster averted. People got the classic back, and Coca-Cola continued to beat Pepsi's...
The great Cola Wars of the 1980s were a battle between Coca-Cola and PepsiCo for dominance. The disastrous introduction of“New Coke”in 1985 appeared to set Coca-Cola back. Yet by the end of the year, it was clear the “mistake” had actually helped Coca-Cola’s sales, allowing Coke...
It Wasn't Always Called Pepsi Before getting into the meaning behind the soda's current name, we have to look back at its past. A Los Angeles Timesarticleabout the Pepsi and Coke names dug deep into the brands' history. "But what stopped me in my tracks was the revelation that Pepsi ...
Consumers welcomed the diet and caffeine-free versions. But when Coca-Cola launched New Coke, in direct competition with Pepsi, consumers rejected it. Three months later, Coke returned to its classic recipe. Disaster averted. People got the classic back, and Coca-Cola continued to beat Pepsi's...