A few years ago, Pepsi invited consumers to take the "Pepsi Challenge." Consumers were asked to decide which of two sodas, Coke or Pepsi, they preferred in a blind taste test. Pepsi was interested in determining what factors played a role in people's taste preferences. One of the factors...
Inc. has decided to revive the Pepsi Challenge, a blind taste test conducted in the United States. Reasons behind the decision to revive the taste test; Impact of the Pepsi Challenge on Pepsi's sales in the 1970s and 1980s; Comments from Polly Howes, a spokeswoman for Coke, on the ...
[试题类型] 判断题[解题思路] 选项A是与原文“Pepsi consumer research discovered in blind taste tests that a majority of consumers preferred the taste of Pepsi to that of Coke”一致的内容。B是错误的,原文是这样的“...taste tests of the New Coke had shown that majority of those tested preferred...
1985, Coca-Cola announced it was changing the secret formula for the flagship drink. The "New Coke," as it became known, would have a sweeter taste, more similar to the Pepsi that consumers favored in blind taste tests.
That idea was thePepsi Challenge. Pepsi went inside malls around the country and invited people to do a blind taste test between Coke and Pepsi. The results were remarkable; people picked Pepsi over Coke significantly. Pepsi happily touted the results in a TV campaign showing people, much to ...
When you’re fighting for market share, you need innovative ways to frame your competition and your business in contrasting lights. Enter the Pepsi taste test challenge. Now a legendary campaign, the Pepsi challenge of the 1970s basically had random consumers blind taste test Pepsi and Coca-Cola...
PepsiCo’s innovation lies not only in its products but also in its marketing approaches. One of the standout innovations was the Pepsi Challenge, a marketing campaign launched in the 1970s. This blind taste test challenged consumers to choose between Pepsi and Coca-Cola, ultimately leading to...
For a long time, Pepsi used the "blind" test as its main marketing argument, emphasizing its better taste compared to Coca-Cola.Now they have thrown everything down the drain with the new Pepsi, which uses sweeteners and tastes just terrible. It's unbelievable what the decision-makers in ...
The campaign directly challenged consumers in a blind taste test to choose between Pepsi and Coca-Cola. Over half of the consumers that participated in the blind test chose Pepsi, which increased sales. From time to time, they revive the challenge, and each time they have found success....
The Pepsi Challenge has morphed over time. Considered by some to be a marketing ploy, the Pepsi Challenge was originally a blind taste test. It revealed consumers preferred the taste of Pepsi over Coca-Cola. Coke's shining star dulled and its market share declined. ...