Uncovering the transformation of Paris for the 2024 Olympics through its diverse venues and unconventional approach.
The Summer Olympics in Paris begin in July. Credit: Paris Olympics Published on June 25, 2024. The 2024 Summer Olympic Games were held from July 26 through Aug. 11. Throughout the Paris Games, Ad Age tracked everyth...
Tue, Dec 10th 2024 After success in Paris, Los Angeles looks to elevate Olympic Games in 2028 Wed, Sep 11th 2024 watch now Katie Ledecky on the 2024 Paris Olympics, 'Just Add Water' memoir Fri, Sep 6th 2024 U.S. men’s gymnastics medalist Fred Richard's plan to avoid a post-Olympics...
Thetotal cost of Paris 2024is projected to be around€9 billion ($9.5 billion), though the final accounting may not be confirmed for some time. Comparatively, the Rio 2016 Olympics cost $12.6 billion, with only $4.6 billion in returns, while the Tokyo 2020 Olympics, postponed due to the ...
In Paris, interested parties discreetly made their case for hosting future Olympics in a process run by the IOC that is now more discreet, less obviously a campaign and which critics say is too opaque. Read more How to watch the 2024 Olympics closing ceremony Like Noah Lyles, Olympians wi...
NBCUniversal’s Advertising and Partnerships group delivered the highest ad revenue in the history of the Olympics. The Paris 2024 Games provided instant scale and high engagement across all platforms for the company’s advertising partners – building trust and brand equity amongst consumers that will...
See images from the Paris Olympics 2024 Closing Ceremony as the Olympics transition from Paris to Los Angeles 2028.
The 2024 Paris Olympics are paying off for NBCUniversal. The media giant said Tuesday that it will set a new Olympic record for advertising revenue with its coverage of the games, topping Tokyo’s estimated $1.25 billion haul. Notably, the company says that nearly half a billion dollars in...
Ahead of the Paris Olympics 2024, Comcast-owned programmatic advertising firm FreeWheel unveiled new live events streaming tools.
The 2024 Olympics marks the third time that Paris has hosted the Summer Games. The first was in 1900, and the last was a century ago in 1924. Hours before the opening ceremony, arson attacks on French railways caused wide...