The Volvo P1800 was born for that very reason – to attract the attention of passersby to Volvo’s display windows and to increase what today is known as ‘floor traffic’ so that people who entered the showroom left it in a new Volvo. Volvo had tried its hand at a sports car back ...
Pelle Petterson received the credit he was due for penning one of the world’s most attractive sports coupes. The new sports car – which is how Volvo presented the model – had a fixed roof, a steel body, a lot of the mechanical components lifted straight from the Amazon and the newly...