The Volvo P1800 was born for that very reason – to attract the attention of passersby to Volvo’s display windows and to increase what today is known as ‘floor traffic’ so that people who entered the showroom left it in a new Volvo. Volvo had tried its hand at a sports car back ...
The Volvo P1800, this alert 50 year old, was never intended to be a mass-produced car. It was and still is a niche product, the top of the model range, yet at the same time viable enough to be within the reach of ordinary people who wanted a car that looked like a Ferrari but ...
Pelle Petterson received the credit he was due for penning one of the world’s most attractive sports coupes. The new sports car – which is how Volvo presented the model – had a fixed roof, a steel body, a lot of the mechanical components lifted straight from the Amazon and the newly...
And indeed many years went by before the truth was made known and Pelle Petterson received the credit he was due for penning one of the world’s most attractive sports coupes. The new sports car – which is how Volvo presented the model – had a fixed roof, a steel body, a lot of...
The Volvo P1800, this alert 50 year old, was never intended to be a mass-produced car. It was and still is a niche product, the top of the model range, yet at the same time viable enough to be within the reach of ordinary people who wanted a car that looked like a Ferrari but ...
And indeed many years went by before the truth was made known and Pelle Petterson received the credit he was due for penning one of the world’s most attractive sports coupes. The new sports car – which is how Volvo presented the model – had a fixed roof, a steel body, a lot of...