It is expected that India will become a key market for the growth of OTT platforms in the year 2022. Sony India, being the domestic player, is expected to produce around 40-50 originals per year. OTT subscriptions are no longer a metro concept. The rural areas are contributing to its ...
OTT Marketplace filmIndialanguagemovie releasemoviesTamilTrailer Peranbum Perungobamum Movie: An Upcoming Tamil Drama Poised to Captivate Audiences Post AuthorByAmutha Vijay Post DateApril 10, 2025 Estimated read time3 min read The Tamil film industry is abuzz with anticipation for the upcoming movie...
Historically, India has had very little to add when it comes to paid subscribers. Going by current trends, it is clear that a diversified content portfolio and various pricing plans would help OTT players gain more paid subscriber in this market. Illustration: Aditya Ranade Ujjwal adds that ...
The OTT market in India witnessed a massive surge in viewership post the pandemic era. As per the report published by RBSA Advisor, India’s OTT market is expected to touch a record-breaking milestone of $12.5 billion from $1.5 billion as of 2021are. To achieve this milestone the next gro...
The article discusses issues related to multiscreen and over-the-top (OTT) video market of India. Topics discussed include OTT distribution of video and television content, services provided by broadcasters and media and entertainment (M&E...
Samsung India, a consumer electronics firm, has recently announced that it expects a nearly 25% growth in the LED TV segment. The company aims to capture around 36% share of the overall TV market by bringing products with the right proposition and new technologies. Owing to this, the company...
North America to hold the largest market size during the forecast period North America consists of developed countries with well-established infrastructure, which generate a huge demand for OTT solutions in the region. Countries that contribute the most to the Over the top Market in North America ...
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India’s crowded OTT market space was valued at Rs.21.5 Billion in 2018 and the potential growth of Rs.35 Billion in the next couple of years. Further segmentation includes Video OTT revenue totaling Rs.2, 019 crores in 2017 and reaching Rs.5,955 Crores by 2022 at a steady rate of 8...
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