In this article, we’ll share what is considered a good landing page conversion rate, how to calculate it, and show you how to optimize it!
Optimizing your campaign budget If you want to decrease the cost per action taken on your website: Optimize your landing page for conversions, such as sign-ups or orders. Pause poor-performing audiences(Tip: Identify these by setting up ad groups with different audience segments and UTM ...
Using the right type of landing page for your campaign will help boost its effectiveness. But that’s not the only piece of the puzzle. Your page should be visually pleasing and simple to navigate. Landing page design influences the perceptions of your visitors. To ensure those perceptions are...
One example: If, say, your analytics showed a majority of your audience searching for eco-friendly products, you might adjust your site to highlight the eco-friendly aspects of your products or services, and that could increase conversions. 2. Optimize Your Landing Pages What this means:A lot...
Eye-direction cues use a bit of evolutionary psychology to increase your landing page’s conversions. Bear with me while I get a bit sciency on you: Have you ever seen one of those prairie dog documentaries where the “lookout’ prairie dog makes a yipping noise to alert his prairie dog...
A/B testing is an invaluable method for testing variations of landing page elements like headlines, images, and CTA buttons. The goal is to identify the most effective combinations that drive conversions. With these tests, you randomly direct half of your incoming traffic to version A of your ...
Most of the people who visit your website are going to be asking one simple question; “What is in it for me?” It is up to your landing page to answer their question before they even have the chance to answer it. You need to be able to show exactly what products, services, contes...
Test your landing page design.ConductA/B testingto find the right layout, copy, and colors that push the highest percentage of site visitors to fill out your form, call in, or otherwise convert to a valuable lead or customer. Optimizing PPC Conversions: Start with the Right Keywords ...
Using this technique, KissMetrics was able to receive a30% boostin landing page conversions on this page. For step-by-step instructions on how to set up pre-filled form fields in your next landing page, check out Wishpond’sknowledge-base article. ...
Landing page separate from Homepage Keep your homepage and landing page separate. The homepage is devoid of the critical and pinpointed information that a landing page does. Landing pages created with a specific audience in mind have higher chances of generating leads and conversions. Moreover, a...