(1971). "People Who Claim to be Opinion Leaders: Identifying their Characteristics by Self-Report", Journal of Marketing, Vol.35, pp. 48-53.Corey, Lawrence G. People Who Claim to Be Opinion Leaders: Identifying Their Characteristics by Self-Report[J]. Journal of Mar- keting, 1971,35(4)...
Knowledge sharing and strategic capital : The importance and identification of opinion leaders Purpose – This article seeks to propose that the success of an organization's knowledge-sharing strategy and the magnitude of its strategic capital are cr... PAC Smith - 《Learning Organization》 被引量...
A person who influences the diagnostic and therapeutic decisions of other doctors who respect his or her opinion Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved. Want to thank TFD for its existence?Tell a friend about us, add a link to this page, or visitthe webmaste...
Opinion leaders are the people in a social network who have the greatest influence on other people's acknowledgment or adoption of products/services in the diffusion process of technological innovation. In this research, we investigate which opinion leader is the best marketing choice in terms of ...
Inspired by previous research, we conducted one of the first attempts in the context of the Chinese building sector to extend the SNA method and the concept of opinion leaders to the front-line worker, aiming to identify and characterize key people who are influential in safety-related Int. J...
In the book The People's Choice, it explains that media content will first reach opinion leaders. The opinion leaders take the mass media information, interpret it, and share it with the public, who may not be as informed or have access to such large amounts of information or resources. ...
Actually, opinion leaders, when they can be identified, have many sources of information. They go to rneetings, try things out, and—most important—talk to other people who serve as their sources. In other 获得信息从媒介和通过它的意见领袖的概念也证明太简单的。 实际上,意见领袖,当他们可以...
Opinion leaders are core users in online communities, who can guide the direction of the public opinion. With the rapid development of microblog, identific... L Jing,L Xu - IEEE 被引量: 3发表: 2015年 Assessment of the study on contribution of education volunteer opinion leaders (natural lead...
Key opinion leaders, or KOLs, are individuals with significant voices in their respective industries. Learn more about KOLs and their role in marketing.
Before we jump in, this guide will be useful when you expand your search beyond Key Opinion Leaders. It will prepare you for influencer search more generally and offers a tonne of practicaltips! Ok, let’s go.. again! Who are Key Opinion Leaders?