Once you masteremail measurementyou can get a lot more from it and drive more business. What aspects affect an email open rate? Now that we know what an email open rate is, it is also important to know what different aspects affect an email open rate. Taking a close look at these vari...
A good email subject line gives the recipient a good idea of what the email is about or induces curiosity, which encourages them to open the email. This results in an increase in your email campaign’s open rate. On the other hand, if the subject line is not interesting or compelling, ...
January 14, 2020.21 minute read Explore our resource library Get actionable insights, expert advice, and practical tips that can help you create high-converting landing pages, improve your PPC campaigns, and grow your business online. Landing pages ...
Try not to overuse specific subject line models. If all your emails are “How To…” or link an aspect of your business with a celebrity then eventually they become a bit predictable. Add variety to your emails by using a different model each time so that by the time you repeat a model...
Is your recipient already familiar with your business? This helps determine whether or not this email is the first impression. Do you have any mutual connections? Finding common ground and referencing it in your subject line drastically improves open rates. Why should they want to open your ...
While deceptively simple, this technique can subtly shift customers from feeling like the means to complete a transaction to valued patrons of your business. 2. Limit Number of Characters, Especially on Mobile No surprise here: in email subject lines, less is more. And with around 50% of emai...
1. What is the average email open rate for electronics companies? The average open rate for electronics companies is 33.88%. This covers computer games, hardware, consumer electronics, and more. 2. What is the average email open rate in the business industry?
You may decide to use your personal name, the name of your company, or both. The best choice depends on the purpose of the email and brand recognition. If customers primarily know your business by the brand name, they may not recognize your personal name in their inbox. On the other han...
For example, “Moz Top 10” sends out a weekly newsletter, but “Moz Top 10” is the name of the sender, not the subject line. This is a variation that might also work for your brand or business, depending on the nature of your email newsletter. ...
If you’re looking to dive deeper into this topic, consider reading our guide towriting effective email subject lines. It gives you ten proven strategies to follow and shows a ton of examples of compelling headlines you may want to replicate for your business. ...