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In all cases, in order to stay in business you should do your best to increase your open rates. For those of you who don’t know why you’re getting bad results, we have prepared a special post to explain why people open emails in the first place. The email is delivered in their...
Use double opt-in. Double opt-in means that the subscriber will verify that she wants to receive emails from your business (although this nota requirement under GDPR). You don’t want to send emails to people who don't particularly care about them; otherwise, they will not read them and ...
A good email open rate varies depending on your industry, audience, and message type. I’d deem an open rate solid when it hits or exceeds 20% — and most of my colleagues agree. But remember, what works for my business might not work for yours. Email deliverability, offering, target ...
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Business type:your subscribers can engage with your emails differently if you send them consumer content (B2C) or business-related (B2B). The type of email you send:is it a weekly newsletter, a webinar invitation, or a Black Friday deal? In each case, the numbers can go both ways. ...
It doesn’t matter which email performance metric works best for your business, but only how many people you can get to take the desired action. But hey, can you make a Pizza without a base? Email open rates are the very base to your email marketing campaign because no matter how compel...