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Online Consumer Reviews in the Restaurant Industry: Performativity without LegitimacyIn recent years, web sites where individual consumers can rate and review goods and services have mushroomed all over the Internet. Restaurants are particularly affected by online reviewing. If the impact of online ...
As a rule, eBay seller fees are lower than those on other sites. Costs of selling on Amazon and eBay are as follows: Fees for selling on eBay. Ebay has two types of fees for sellers to pay when they list their items for sale. On eBay, the fee structure is basic and straightforward...
It aims to understand the relationship between firms' promotional marketing and WOM in the context of a third party review platform. Using a three-year panel data set from one of the biggest restaurant review websites in China, the study finds that both online promotional marketing and reviews ...
Online reviews are part of being a bar or restaurant owner today. No way around it. While you may not exactly love Yelp, there are clear benefits to review sites. Happy customers provide “social proof” to your prospective guests, encouraging people to spend their hard-earned dollars and ti...
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This study conducts a bibliometric analysis of online customer and hotel review research, aiming to provide insights into where each field comes from, stands now and ought to go in the future. In particular, this study examines how the existing research on online customer reviews can benefit futu...