Scientific research has recently focused on the impact of online firm marketing on economic, social, and personality development. The importance of capturing and capitalizing on the positive outcomes of digital business adoption and implementation in various businesses has been highl...
No matter the industry, small online businesses come across many challenges throughout their journey. The presence of big sharks alone makes it difficult for small businesses to survive the cut-throat competition. People generally consider big company products or services as safe purchases. This makes...
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marketing strategy based on E-commerce environment,stresses that the marketing means by using Internet to achieve certain marketing goal is the important component of enterprises overall marketing strategy,and points out that the starting point and ending point of network marketing are both consumer-...
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. Particularly as the Internet marketing space grows year by year -- up 16 percent to represent nearly 20 percent of global advertising spending in 2012 according to GroupM -- crafting a cost-effective and targeted Internet media campaign proves vital to the success of small online businesses....
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Every business has aspirations to build a dynamic online presence that captures the interest and spending of prospective customers while engaging its existing audience.. To achieve these objectives, businesses first need to mine the near-dizzying volume of digital marketing options out there, from emai...
The annual competition challenges undergraduate and graduate students to generate marketing campaigns using Google AdWords. This year entrants have the option to work with small- to medium-sized NGOs.