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food marketingThis study assessed consumers'' inclination to utilize online marketing portals in Lagos, Nigeria. Data were elicited from 120 consumers using questionnaires. Descriptive and inferential analyses showed that many consumers (53.3%) had a low inclination to utilize online marketing portals ...
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Nigeria’s Securities and Exchange Commission says online investment and trading platforms facilitating the trade of foreign securities not registered in Nigeria are to desist from such activities. SIGN UP FOR OUR NEWSLETTER DAILY UPDATE Get the best of CNBC Africa sent straight to your i...
To sell sex toys online, you’ll need to market your business to your target audience. Marketing sex toys can be challenging online due to content restrictions imposed by some social and ad platforms. Get creative with your social posts to avoid getting content flagged and build an organic str...
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This dissertation aims to investigate the effectiveness of online marketing on integrated marketing communication strategy. It explores how online platforms contribute to the effectiveness of integrated marketing communication strategies. Key themes explored in the dissertation include: The impact of online ...
This study examined the effect of income on the buying behaviour of online shoppers in Nigeria. The survey research design was used for the study, and questionnaire was the instrument used in collecting data. Judgmental and snowball techniques were used in selecting the respondents. Data were ...