Travelers’ hotel booking behaviors increasingly depend on peers' opinions and online ratings. This study investigates the effects of online hotel ratings on travelers' attitudes toward the hotel and booking intentions, using a 2 × 2 experimental research design. The results suggest that online rating...
Online hotel ratings play a critical role in hotel online reputation building and greatly influence travelers' decision making. However, self-reported online ratings are vulnerable to scaling heterogeneity due to reviewers' unique response styles, leading to some incomparability issues. A research ...
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With Hotel Online Group, you can compare prices and offers from hundreds of travel providers and websites in one place. You can find the best deals on hotels, flights, car rentals, taxis, motorcycle rentals, and tours in your destination. You can also read ratings, reviews, photos, and ...
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Improving customer experience is critical, and understanding customers’ emotions and needs after using hotel services is crucial. This is why businesses increasingly rely on online customer reviews on booking sites to gain insight into what their customers seek. By understanding their needs and ...
In comparison with females, males had higher ratings for price and trust, reflecting the reality that female consumers in Taiwan are relatively price sensitive and concerned about reliability. Males also show a relatively high rating in recognizing the hotel brand reputation, the social status symbol...
Effects of general and particular online hotel ratings Annals of Tourism Research Volume 62,January 2017, Pages 114-116 Purchase options CorporateFor R&D professionals working in corporate organizations. Academic and personalFor academic or personal use only. ...