Online hotel reviewsPurpose This study aims to analyze the effect of online hotel reviews on the relationship between defender and prospector strategies and management control system (MCS) design. Design/methodology/approach To conduct the study, this paper administered a questionnaire to large Brazilian...
Studies have focused on extracting relevant text features or performing sentiment analysis to compile review summaries. However, numerous reviews contain nonspecific or nonsentimental content, hindering the ability of sentiment-based techniques' to accurately summarize useful information from hotel reviews. ...
For example, helpful reviewers are those who travel more, actively post reviews, and grant lower hotel ratings, though they can be of any age or gender. However, Serra Cantallops and Salvi (2014) call for extended investigations of eWOM as it pertains to the hotel industry, noting that ...
Another experimental study in the context of hotel booking confirmed that the interaction effect of good review ratings and review relevance has a positive effect on booking intentions, while if the review rating is bad, the number of reviews does not have any effect on b...
Finally, while all the hotels viewed posted comments as one mechanism to identify and solve customer problems, only one hotel went beyond that to make customer reviews a part of a strategic approach to an ongoing relationship. [ABSTRACT FROM PUBLISHER] 展开 ...
it reflects how you run your hotel and treat your guests and staff. To enhance your online reputation, adopt an improvement mindset, listen to your guests’ feedback, and actively act based on their reviews. Prioritize your guests’ satisfaction. A happy guest will return, spend more, and pr...
4.6out of 5 based on2860 reviewsvia Trustpilot Course Summary Use this course as part of your corporate training activities to help employees learn important leaderships skills and the key elements of hotel management. This information is presented in brief online lessons that explain the functions ...
Research your options –take the time to research different tools and technologies for online reputation management. Look for reviews, case studies, and other resources that can help you evaluate the pros and cons of each option. Get input from other hoteliers –reach out to other hoteliers in...
Consumers can only weigh the pros and cons of their decision through the hotel information on online travel agencies, including online reviews and prices. On this ground, the current study validates the impacts of online reviews and prices on hotel booking intention at an Online travel agency, ...
tracking your hotel’s reviews across different online platforms and alerting the management when a negative review is witnessed. Many go into further feature sets like allowing a single sign-in response to all online reviews, semantic analysis to understand the severity of pain points and much ...