Close A., (2012) Online Consumer Behaviour: theory and research in social media, advertising and e-tail, Routledge, Taylor and Francis Group, New YorkClose, A. G. (Ed.). (2012). Online consumer behavior: Theory and research in social media, advertising, and e-tail....
L. Chen. Online consumer behavior: An empirical study based on theory of planned behavior. The university of Nebraska-lincoln, 2009.Meyer, W, Traikova, D, Buchenrieder, G, Mollers, J & Xhema, S 2010. 'Remitting from Germany to Kosovo - An empirical study based on the theory of ...
theory of planned behaviorEmpirical research on online consumer theory has been examined under diverse contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies ...
Online consumer behavior: An empirical study based on theory of planned behavior. The study of online consumer behavior is one of the most important research agendas in management information systems and marketing science. However, there... L Chen - The University of Nebraska - Lincoln. 被引量:...
A Critical Review of Online Consumer Behavior: Empirical Research Empirical research on online consumer theory has been examined under diverse contexts over the years. Although researchers from a variety of business disci... CMK Cheung,GWW Chan,M Limayem - 《Journal of Electronic Commerce in Organi...
E. (2003). Preference for online social interaction – A theory of problematic internet use and psychosocial well-being. Communication Research, 30(6), 625–648. Article Google Scholar Cheunga, C. M. K., & Thadanib, D. R. (2012). The impact of electronic word-of-mouth communication...
This study introduces Internet Dependency Relations (IDR) as a predictor of online consumer activities. IDR is based on the theoretical perspective of Media System Dependency theory, which postulates dependency relations between individuals and media based on the perceived helpfulness of media in meeting...
The researchers review the extant marketing literature to identify the key trends in the research on cognitive dissonance and suggest an agenda for further research to understand consumer dissonance in the online context. 展开 关键词: cognitive dissonance dissonance theory internet commerce online consumer...
Internet Konsumentenverhalten Uses and Gratification Theory Theory of Planned Behavior Technology Acceptance Model Flow-Theorie Online-Konsumentenverhalten Produktsicherheit GRIN Publishing GmbH Arbeit zitieren Tim Schabsky (Autor:in), 2009, Online Consumer Behavior, München, GRIN Verlag, https://www.gr...
aIn promoting and improving the market economy in China, building democracy and the rule of modernization, exploring the theory of civil society in the formation and problems in the construction of civil society in China, which for the establishment to the development of civil society in line ...