COVID-19 hat sich in kürzester Zeit zu einer globalen Krise entwickelt. Regierungen und Unternehmen sind aufgefordert, Sofortmaßnahmen zum Schutz von Bürgern und Mitarbeitern zu treffen. Selbstquarantäne. Social Distancing. Unklare Infektionswege. Diese Begriffe sind mit der globalen COVI...
Airline pilots and flight attendantsonline shoppingin-store shoppingCOVID-19serviceThis study investigated the relationship between online and in-store shopping for airline service employees by using a quantitative survey method. Purpose sampling was used. This study found that the frequency of online ...
Buying travel insurance is a must when going on overseas holidays. But if we are honest with ourselves, not many of us actually know what benefits the travel insurance we have purchased entitles us to, or even bother to read the policy document. Not being aware of what we are getting when...
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Buying products as a way of feeling more empowered or to escape from uncomfortable feelings can result in guilt due to over-splurging. This increased discomfort can, in turn, intensify the urge to shop.(当抑郁和焦虑情绪变得更持久时,购物上瘾最有可能发生。因此,随着大流行病的持续,购物成瘾的风险...
We find that an additional confirmed case of COVID increased sales by 5.7% and the number of customers by 4.9%. The demand for grains, fresh fruit and vegetables, and frozen foods increased the most, which benefited small farms over agribusinesses. The variety of products sold on the eヽ...
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The COVID-19 pandemic hasn’t been kind to retail businesses. With global economies plunging by up to 8%, retailers have had a hard time surviving and retail stores were forced to shut down. Those who managed to survive were barely bringing in revenue. Additionally, COVID-19 is...
The present study conducted a 2 (comments to posts: support vs. oppose vaccines) × 2 (reaction emojis to comments: agreement vs. rejection) between-subjects experiment to examine how combining direct and indirect online opinion cues that accompany Facebook posts promoting the COVID-19 vaccine af...
COVID-19 and Your Online Marketing By Karine Kugler April 13, 2020 It goes without saying that the recent COVID-19 pandemic has had an impact on practically every aspect of our lives. What’s more, the virus’s impact on the global economy continues to grow with each passing day and ...