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In advertising, engagement metrics are the metrics used to measure consumers' engagement with the ads they encounter. Engagement metrics are used by media buyers to gauge the effectiveness of their advertising. This is most easily done by direct marketers who use CPA buying strategies, but there ...
The system and method provide a platform allowing commercial advertising media buyers to both bid for and buy exhibition time directly from exhibition sellers who exhibit their videos on the Internet; and provides digital-video exhibition sellers the platform to both offer for sale and sell ...
See the definition of all programmatic marketing terms you will need in your online advertising activity. Discover what is programmatic advertising, media buying, RTB and how they can help you with your marketing strategy. A - B - C - D - E - F - G - H - I - J - K - L - M...
②It can transport potential buyers directly to their site.【小题4】根据文章第三段内容,尤其是第2行和第4行。【小题5】根据上文的Online advertising can be presented in many flexible styles可知这里的it就是指Online advertising。 反馈 收藏
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ADSPakaDemand Side Platformis a similar technology to SSP where buyers seek online advertising inventory and the exact target audience. While SSP is a technology solution for a publisher, the DSP is a tech solution for advertisers. The two integrate with each other to buy and sell online media...
As Mr Nielsen of GroupM puts it, the conversation between buyers and sellers of advertising is becoming unbalanced, with the former often armed with more data than the latter. Some media firms have responded by selling fewer ads through middlemen, in real time or otherwise. But that may mean...
The results of the study help to the current and potential online buyers for selecting the medium for their purchase decision and, at the same time, the outcomes of the study are also helpful to the marketers of services and manufacturing sectors to formulate their online media communication ...
Traffic quality Traffic volume Advertising performance Advertising automation Advertising campaign management Brand protection & advertising Solutions for For affiliates For agencies For media buyers For direct advertisers Mobile utilities campaigns Software campaigns Lead generation campaigns Finance campaigns eComm...