Marketing Essentials: Strategic Alternatives on How to Leverage Consumer Apps to Extend Brand ImpactBrian Blau
Consumers engage in a heuristic or systemic processing of information to evaluate available alternatives, depending on their level of involvement in the selection process. In restaurant selection, travellers generally only rely on heuristic cues and do not go for detailed/systemat...
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In order to make the results more reliable, this study first conducted reliability analysis and item analysis on the questionnaire data to delete the unstable items and test the reliability and identification degree of the questionnaire data. As shown in Table 3, Cronbach’s α values of each di...
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With that in mind, here are a few alternatives to consider, using an acronym, NOTES. Get it? Because distance learners take notes. Isn’t it clever? No? Oh well, let’s dive in! 1. Nuts (eat them) Eating a handful of nuts can help you stay full throughout the day. Nuts contai...
On the Internet, recommendation mechanisms are becoming more important in providing personalized support to a customer’s decision-making process by reducing the difficulty associated with choosing between alternatives (Haubl & Trifts, 2000). And, recommendation mechanisms have been found to help consume...
After all, your customers are already buying from you – you’ve already satisfied the “job they’re trying to get done” (to borrow a Clayton Christensen-ism) – so why would they even consider any radical alternatives? And the bigger the ideas you’re looking for – the higher up the...
2021). Investments have a lower potential return or opportunity cost than potential consumers’ prospective alternatives (Pan et al. 2022). There are two types of asset specificity: physical and human asset specificity. Purchasing specialized devices for online shopping, like laptops, smartphones, ...
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