hosted by the Shanghai Municipal People's Government and supported by UNESCO and the Chinese National Commission for UNESCO, was in full swing along the banks of the Huangpu River, where Shanghai's political leaders, business elites, as well as experts, scholars, and design gurus from all ...
“We are pleased to see that the net promoter score (NPS) of our online marketplace continues to improve over the years. So far this year, our merchant renewal rate is much higher than in the past, reflecting a significant improvement in merchants’ satisfaction and recognition of our platfor...
5.3. Measurement Invariance We can be confident that group differences in model estimates were not due to the distinctive meaning and/or content of latent variables across groups by establishing mea- surement invariance, which can be assessed using the MICOM procedure. According to Henseler et al....
To them, the brand has a positive and attractive meaning, which meets their needs [57]. Therefore, we assume that consumers who identify with a brand will consequently also view its UCRP as a wise choice and be inclined to participate in it. Hence, we hypothesize: Hypothesis 9. Brand ...