sponsorshipThis study examines the sponsorship legacy experienced by the Australian Olympic Committee (AOC) after hosting the Sydney 2000 Olympic Games. (An earlier version of this paper was presented at the International Event Forum, held on the Gold Coast, Australia, in July 2009.) A multi-...
This study examines the sponsorship legacy experienced by the Australian Olympic Committee (AOC) after hosting the Sydney 2000 Olympic Games. (An earlier version of this paper was presented at the International Event Forum, held on the Gold Coast, Australia, in July 2009.) A multi-layered framew...
The estimated annual sponsorship revenue of the Olympic Games 2024 is $1.43 billion. The Business of the Olympic Games 2024 report explores the biggest global sports competition taking place in 2024.
Therefore, the IOC has several different levels of sponsorship for the Olympics. ^Top of page^ Let's take a quick look at those levels of sponsorship... Levels of Sponsors The Olympic Games reaches billions of people in over 200 countries and territories throughout the world and revenue gener...
Forty-six French and other firms contributed 1100 million F in sponsorship to the Olympic Games at Albertville in France in February 1992. The size of their individual contributions puts them in one of four categories, including 'top donors' and 'suppliers' to the Games. In return they have ...
Sponsorship has been gaining a legitimate and important place in the promotional mix of many firms. With over $3 billion devoted to sponsorship in 1992, a better understanding of how consumers react to sponsorship efforts is necessary. The current study reports a preliminary investigation of sponsors...
Perhaps for the above reasons, there may be other considerations. After a series of successive sponsorship of the Olympic Games, the Rio Olympic Games have chosen to withdraw from the sponsors and provide only the team for the British team. ...
As Australia’s leading passion-marketing agency, M&C Saatchi Sport & Entertainment is part of the global Sport & Entertainment network within M&C Saatchi Group, specialising in sponsorship, public relations, experiential and influencer engagement. The agency works with some of Australia’s most iconic...
Rio de Janeiro is the first city in South America to host the Summer Olympic Games. It is also the third time the Games are being held in the Southern Hemisphere – Australia hosted the Games twice in 1956 and 2000. Tokyo, Japan, will host the 2021 edition of the Games. The Games ...
The Olympics are a major international sporting event featuring summer and winter games with thousands of athletes from around the world participating in competitions.