在 2008 年之前,Old Spice 没找准目标受众,他们的广告都是请一些美女来做,但效果却不是很好。跟 Wieden + Kennedy 合作之后,Old Spice 开始启用黑人肌肉男作为代言人——因为他们发现,购买男士香氛、沐浴产品的,大部分是女性,所以要做点女性爱看的。这里面,要数 2010 年的 “The Man Your Man Could Smell Li...
The article reports on the possible completion of Old Spice advertising, which will feature actor Isaiah Mustafa, if Wieden & Kennedy Portland Inc.'s television spot takes the Film category in the Cannes Lions International Advertising Festival in France....
宝洁召回Old Spice、Secret喷雾等检出含苯产品 产品召回 宝洁 有效期 媒体报道 强生(中国)有限公司广州宝洁有限公司强生(中国)投资有限公司 2021-11-24 17:01 来源: 搜狐该公司正在召回有效期至2023年9月的所有批次产品,并表示消费者应该停止使用并适当丢弃受影响的产品。 据媒体报道,本月早些时候,独立实验室Valis...
Actor and Old Spice ambassador Terry Crews is also included, with a miniature Terry spraying the deodorant onto the full-size version. To bring this creative vision to life, a team of approximately 100 people worked on the production, including Proctor & Gamble...
案例简介:W K波特兰的最新Old Spice广告系列围绕着她鼻子最好的真相。 基本信息 创作者 案例详情 基本信息 广告品牌:欧仕派 发布日期:2018-07 行业领域:卫生清洁,日用品/母婴 媒体类别:短视频,户外 广告语言:英语 媒介平台:网络 综合评分 0 暂无评分
Spokesman Mike Norton told AdAge that P&G has become the No.1 most-viewed sponsored channel of all time on YouTube since launching its campaign, with Mustafa's customized videos gaining more than 100 million followers. The campaign brought Old Spice's Twitter followers to more tha...
1997: Spice by Spice Girls - Sales: 5,302,000 The British girl group Spice Girls burst onto the scene with "Wannabe," the lead single from the debut album "Spice." The group dominated airwaves and TV screens for the next few years before quietly fading (mostly) away. ...
Unfortunately for those who are looking to the stars to spice up their sex life, the odds that research into sex in space will find funding in the near future is pretty remote, at least at NASA. [Researching sex] is simply not a prioritythere are too many more pressing issues about heal...
John Brownlee
The article discusses how comedic actor Will Ferrell has been featured in television advertisements for such brands as Old Spice and Bud Light. In the advertisements Ferrell is not playi...