Old Spice Guy, officially the Man Your Man Could Smell Like, is a manly man who pitches Old Spice. Played by Isaiah Mustafa, he's often simultaneously in various states of adventure and undress, the better to show off his muscles. 12...
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70年代开始,Old Spice销量锐减;1990年,以3个亿的价值被打点卖给P&G。 P&G收购版图,Old Spice可怜兮兮屈居在右下第二个 后来重新翻身的Old Spice还做了一套自嘲的物料:“The original. If your grandfather hadn't worn it, you wouldn't exist.” 你看,末路英雄往往都是草草收场,没有挽歌更没有欢送。更何况...
Image: Old Spice If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.One of the byproducts of the fragmentation of the television landscape, such that we’re all now streaming and not so much tied to the increasingly outdated ...
If you have watched television since February, especially sports programming, then you have likely seen at least one of the Old Spice commercials,The Man Your Man Could Smell Like, starring Isaiah Mustafa. The commercial has spawned many parodies — mostly focusing on the vocal style used, the...
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Old Spice Guy could herald an invasion of clones.The author highlights the success of the Old Spice's social media campaign for the Red Zone After Hours Bodywash, which prompted 183 video reactions, 11 million views and more than 22,000 comments in three days.Fox...
According toa recentOregon Businessarticle, "the Old Spice guy campaign was very successful. Body wash sales were up 107% year over year as of last month. The campaign also kick-started a trend that brought more women consumers to the brand, which—clearly from the first "hello ladies"—was...
The Commercial That's Better Than Some Whole TV Shows:If, like us, you are obsessed with the "I'm on a horse" Old Spice ad, you will enjoy this interview with themad menbehind the commercial, and the revelation therein that the star of said commerical,Isaiah Mustafa,...
an upcoming corporate initiative.” Speculation swirled as to what sort of “upcoming corporate initiative” would require filming in a locker room. The Company Meeting was only a month away, and I suggested that Steve Ballmer might befilming a (shudder) parodyof the Old Spice Guy commercial....