Free Essay: Most of us have probably, at one point in time, seen the Old Spice commercials. One commercial, in general, has become a very well-known one...
Procter and Gamble moved the Old Spice account to Publicis Groupe and the company settled on an unapologetically masculine product positioning that would create an emotional bond with young males.NeffJackCuneoAliceZ.Advertising Age
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Old Spice ads and campaigns mostly revolve around empowering men, and offering them unique values. The tagline ‘Smell Like a man should smell like’ captures the attention of testosteroid consumers, very efficiently. Old Spice ads are focused around the target group, of men who value the quali...
Free Essay: Stefano Palenzuela 7/9/15 Advertising Essay I have chosen the Old Spice vs Axe advertisements to be a good compare and contrast just because of...
今(2012)年 1 月 27 日,全球最大廣告主 P&G 董事長暨執行長 Robert McDonald 在與投資業例行的會議中表示該公司將「節制」廣告開支,並提及「數位空間因為有 Facebook 或 Google 以及其他……投資報酬效益較高」,並舉該公司旗下品牌 Old Spice 沐浴精的廣告「賺得 18 億免費曝光」為例。次日,P&G 表示將裁...
Old Spice “Dumb” Client Old Spice Director HAPPY Length Varied This ad was second in the relaunch of Old Spice a few year ago. It's a throwback to the "1-800-PROVE-IT" OS ads that ran from the 80s until shockingly recently. The twist is in the performance claims and wordplay. ...
Old Spice Arms, Rocker, Arms, Boxer, Arms, Mechanic Agency:Proximity This professional campaign titled 'Arms, Rocker, Arms, Boxer, Arms, Mechanic' was published in Chile in October, 2012. It was created for the brand: Old Spice, by ad agency: Proximity. This Print medium campaign is relat...
Old Spice High Endurance is the bees knees when it comes to deodorant. I have been away from this product for over a year and can't for the life of me remember why. The second I opened the cap to pull the plastic tab out I remember the smell of Fresh, strong but not over powering...
You can alsofind out howthe "I'm a Horse" Old Spice ad was made. Somehow, it's still funny all these months later too. Oh, and happy Canada Day.