Last month, the Broadsign team attended the2024 OOH Media Conference, a three-day out-of-home (OOH) industry event hosted by the Out-of-Home Advertising Association of America (OAAA) that brought together over 1,000 brand marketers, agency leaders, and technology partners from around t...
Dec 13, 2023, 09:00 ETOAAA UNVEILS FIRST ROUND OF SPEAKERS FOR THE 2024 OOH MEDIA CONFERENCE The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry,... ...
Tuesday, May 25 OAAA Media Conference Day One, 11:00am-4:35pm EST. Wednesday, May 26 sees OAAA Media Conference Day Two, 11:00am-4:55pm EST. Thursday, May 27 sees an ANA Half Day Event 11:00am-2:00pm EST. Registration is still available here. ...
This year’s OAAA OOH Media Conference will take place May 5-7, 2025 in Boston and registration is now open. The event, themed ‘The Power of Presence‘ will spotlight out of home’s unmatched ability to unify communities, amplify cross-channel campaigns, and drive brand growth by creating...
OOH media was, by far, the fastest-growing media channel last year, outperforming even digital media formats, such as search and social, in a market that grew by over 7 percent overall. The perception of OOH as scalable, addressable, and brand-safe will continue to make it an attractive ...
Chief Commercial Officer at OUTFRONT; and Ari Buchalter, CEO at PlaceExchange, added, “We’re excited to launch this initiative designed to highlight the unique advantages of programmatic OOH to digital strategists, buyers, tech and media decision-makers who may not yet fully realize its potenti...
It’s important to build standards that put the unique value of OOH media front and center, and don’t try to simply mimic what has been built for other media channels.” The new OpenRTB initiative comes on the heels of another important OAAA working group, focused on developing similar ...
While chatting with Freitas last week, we discussed that with DOOH apparently eating a growing chunk of the OOH advertising pie, it would be good to get precise numbers of the DOOH portion in the OAAA’s quarterlu and annual reports. “We brought it up a few years ago and that was vote...