Snap(NYSE: SNAP) 近日在纽约广告周期间正式宣布推出 Creator Collab Campaigns,包含发现创作者 API(Creator Discovery API)、创作者视频中内容植入(Creator Midroll Placement for Brands)、付费合作标签(Paid Partnership Tag)等一系列创作者合作功能。其中,借助发现创作者 API,品牌合作伙伴可以直接访问 Snapchat 创作者...
Snapchat功能持续丰富,利用AR技术赋能滤镜等功能,优化用户体验。Snapchat支持用户用图片、短视频等进行亲密社交,每个图像或短视频称为Snaps(快拍),主要功能与栏目包括照相机Snap、聊天Chat、故事Story、发现Discover、记忆Memories、地图Snap Map、短视频Spotlight等。Snapchat推出大量不同类型AR滤镜,优化用户拍照体验;2021年...
近日,科技公司Snap(NYSE: SNAP) 亮相纽约 NewFronts 数字营销大会,以“More Snapchat”为主题,宣布了一系列全新的广告产品、工具及重要合作,包括推出 AR 拓展(AR Extensions)功能、全新的 AR 和机器学习(ML)工具、“523 创作者加速计划”等,帮助品牌与广告主更好地触达4.22 亿Snapchat全球日活用户。 上线AR 拓展...
令市场失望的是,一季度Snap旗下社交信息平台Snapchat季度新增日活跃用户800万人,同比增长36%;日活用户总数涨至1.66亿人,预期为1.68亿人。相较Snapchat去年下旬以来的季度日活用户增速明显下降,去年一季度的用户增量同比高达52%。此外,衡量Snap业绩的核心指标之一:单位用户平均收入(APRU)季度环比下降14%,从上季度的1.05...
Snap’s (NYSE:SNAP) Cash Crunch: A Race Against Time Nikolaos SismanisMarch 28, 2023 Snap (NYSE:SNAP) is currently experiencing a cash crunch, compelling the company to engage in a race against time to achieve sustainable profitability. Unfortunately, despite Snapchat’s ascent into a well-es...
Founded by Stanford University students Evan Spiegel, Reggie Brown, and Bobby Murphy, and originally called Picaboo, Snapchat (NYSE: SNAP) is an image centric social media network. Snap reported revenues of $1.56 billion, up 14.4% year on year. This print exceeded analysts’ ex...
Snap’s stock is tanking after poor user growth and Spectacles spectacle Is Snapchat's parent company steadily ceding ground to Instagram? Let's look at the stock after today's Q3 earnings report: I think it's safe to say yes. Snap stock is tanking again after user growth slows down ...
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CEO Evan Spiegel didn’t have much to work with for the Q4 press release, but this statement should concern investors: “Snapchat enhances relationships with friends, family, and the world, and this unique value proposition has provided a strong foundation to build our business for long-term ...
Similarly, social media plays a crucial role in the purchasing decisions of millennials and Gen Z. Platforms likeInstagram, TikTok, and Snapchat are integral to their lives as they follow influencers, celebrities, and brands. Luxury brands that effectively leverage social media marketing collaborate ...