(Norm Activation Model, NAM) 规范激活模型(Norm Activation Model, NAM)是由社会心理学家Schwartz在1977年提出的,主要用于解释个体在面对社会道德问题时如何通过激活个人内部的道德规范来产生相应的行为。这个模型被广泛应用于环境心理学、社会行为研究,特别是在解...
This study examines how the COVID-19 pandemic will influence people's pro-environmental travel behavior (PETB) and potentially prompt more ecological/sustainable future travel. A comprehensive model using the norm-activation model (NAM), economic sacrifices theory, and the perceived risks associated ...
www.nature.com/scientificreports OPEN Integrating the norm activation model and theory of planned behaviour to investigate farmer pro‑environmental behavioural intention Moslem Savari 1*, Hamed Eskandari Damaneh 2, Hadi Eskandari Damaneh 2 & Matthew Cotton 3 ...
Norm Activation Model (NAM; S. H. Schwartz, 1977) of prosocial behavior. Specifically, they evaluated the strength of 2 commonly used interpretations of this model: the NAM as a mediator model and the NAM as a moderator model. For the most part, 5 studies focusing ...
The study aims to uncover and assess the factors shaping intentions towards game meat consumption, introducing an integrated theoretical framework that combines the Theory of Planned Behavior (TPB) and the Norm Activation Model (NAM). The study collected 913 genuine responses via a self-administered ...
Le MH, Nguyen PM (2022) Integrating the theory of planned behavior and the norm activation model to investigate organic food purchase intention: evidence from Vietnam. Sustainability (Switzerland) 14(2). https://doi.org/10.3390/su14020816 Lindenberg S, Steg L (2007) Normative, gain and hedonic...
To fill this gap, drawing on norm activation model (NAM), we built a research model to study antecedents of employee electricity saving behavior in organizations. The model was empirically tested using survey data collected from office workers in Beijing, China. Results show that personal norm ...
Han, H., Hwang, J., Lee, M., & Kim, J. (2019). Word-of-mouth, buying, and sacrifice intentions for eco-cruises: Exploring the function of norm activation and value-attitude-behavior.Tourism Management, 70, 430–443. https://doi.org/10.1016/j.tourman.2018.09.006 ...
Monte AS et al (2017) Two-hit model of schizophrenia induced by neonatal immune activation and peripubertal stress in rats: study of sex differences and brain oxidative alterations. Behav Brain Res 331:30–37. https://doi.org/10.1016/j.bbr.2017.04.057 Article CAS PubMed Google Scholar Mo...
The moral norm-activation theory of altruism (NAM) (Schwartz, 1977) is the basis for the VBN (Stern, 2000). Because NAM primarily concentrates on pro-environmental activity in the private sector, it ignores public behaviour that is not activist (Wang et al., 2020a). VBN posits that a ra...