指的是以非盈利为目标的市场营销策略，这种策略不以追求利润为目的，而是侧重于提供社会公益服务。其收益主要用于机构自身的发展，而非寻求额外利益。非盈利机构通常由政府投资或社会捐赠建立，成立后多作为政府附属机构，主要服务于政府部门，或在政府许可下为特定项目提供服务。非盈利营销强调社会价值，而非...
范里安微观经济学利润最大化Profit_Maximization 热度: 国外非营利组织的法律规制:legal regulation of non profit organizations in foreign countries 热度: MarketingNot-For-Profit Organizations Not-For-ProfitOrganizations Mission-Driven “Profit”=RevenuesinExcessofCosts ...
This paper addresses the controversies over what constitutes marketing in nonprofit and voluntary organisations, and over the nature and significance of the differences between marketing in not-for-profit and for-profit contexts. It delineates the field in terms of its objectives and programmes, and ...
Measuring progress in marketing for non-profits – it doesn’t come down to quarterly reports Both Drew and Catherine agree that you can’t begin to measure your non-profit’s success if you don’t use a brand tracking study. Even Feeding America, the 3rd largest non-profit in the United...
网络非营利营销;非营利行销 网络释义
s also no secret that because most of us are working from home we’re much more readily available foremail marketingefforts. In the not-for-profit (NFP) space, cutting through the noise for donors and members, prospective or current, requires a focused effort. Focused doesn’t mean ...
VisualFizz is a Non Profit Marketing agency in Chicago. Learn about our branding and marketing services, read reviews, and view NonProfit case studies.
Rob has an MBA in management, a BS in marketing, and is a doctoral candidate in organizational theory and design. Cite this lesson While non-profit organizations use the same marketing tools as for-profit companies, their marketing approach is different. Learn about the marketing methods and ...
Sport marketing and non profit marketing - perfect together David Shani 0 0 MBA in Global Management, Global Business School, Kean University , Union, NJ , USA The sector is referred to by many names: non for profit sector, the social sector, the philanthropy sector, the do good sector to...
We have a team of digital and print professionals with over 15 years of experience serving the unique needs of non-profit organizations.