Nitori entered China in 2004 by launching a logistics center in Shanghai and the company launched its online shopping business Nitori Net in September 2004. The company's first Chinese physical store was opened in Wuhan, Hubei province in 2014, marking Nitori's formal beginning of its Chinese ...
NITORI has tactfully embraced a localization strategy in China, aligning with the online shopping habits of local consumers. To resonate...