Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, but "NIL deals" is typically used to refer to agreements with college student athletes. Since 2021, NIL deals have allowed student athletes to ear...
with athletes at larger schools or in more popular sports having more opportunities for endorsement deals than athletes at smaller schools or in less popular sports. This could exacerbate existing disparities in college athletics. Another concern is that NIL could negatively...
For its EA Sports College Football 25 video game, EA Sports will offer Name, Image, and Likeness (NIL) deals worth $600 to more than 11,000 athletes. This initiative marks the largest NIL deal to date, covering all 85 scholarship players across 134 FBS p
gen z's trendsetters With 12x the engagement of traditional influencers, student-athletes are culture drivers on college campus. For brands looking to make an impact with Gen Z, they're the key you're looking for. For brands For ATHLETES ...
Athletes haven’t gotten much support in college sports’ transition to the name, image and likeness era. Michael Conroy / AP As reports of seven-figure name, image and likeness (NIL) deals for teenagers have swirled on social media — and while fans of The Good Old Days havederided those...
Student‐athletes share their NIL experiencesTo provide an insider''s look at the name, image, and likeness issue, the annual NCAA Convention hosted a panel of student‐athletes who shared their personal experiences with NIL deals.John Wiley & Sons, Ltd.College Athletics and the Law...
That major hurdle was alleviated with the approval of NIL deals for college athletes. EA Sports has been working on its new game since at least 2021, when it announced it would pay players to be featured in it.
"It's important to do different NIL deals like this because not too many people know about Medicaid, not too many people know about things that you need in life so I think college athletes the exposure that we have we can reach out to a lot of people and we can inspire a certain ...
Under IRS rules, some athletes are required to file a federal return to report self-employment income and pay federal taxes if they have net earnings of $400 or more in self-employment income from NIL deals, or if their income exceeds the standard deduction. Self-employment income of $600 ...
According to Licensing International, "More than 90% of the NIL deals are for sponsorships or promotions, due both to the short nature of college athletic careers and the emergence of the transfer portal that enables athletes to switch schools." The group foresees video games becoming a "major...