Tampa Bay Buccaneers QB Tom Brady is tapping into the name, image and likeness (NIL) space with nine NCAA athletes and one newly drafted athlete to launch his new apparel brand, Brady. These athletes will “represent the brand while amplifying their collective voices to uplift the next generati...
Fanatics-owned Topps is going to college. The trading card and collectibles company has struck NIL deals withnearly200 student athletesand more than 100 colleges and universities for rights to produce trading cards, digital cards, and NFTs. The company is currently focused on top football and bas...
With that in mind, and with college sports dominating headlines during the 2024 NCAA Men’s and Women’s Basketball Tournaments, here are the college athletes who make the most money from NIL deals, according to On3’s proprietary NIL algorithm, which is based on...
In hopes of landing more NIL deals, many university boosters have consolidated their efforts and financial resources to form groups called "collectives." Collectives effectively function as third parties that seek to pair high school and college athletes with companies that want to sponsor NIL deals....
more opportunities for endorsement deals than athletes at smaller schools or in less popular sports. This could exacerbate existing disparities in college athletics. Another concern is that NIL could negatively impact team dynamics, with some athletes receiving more attention and financial gain than ...
12 Under the policy, any money, goods, property, or services college that athletes receive from NIL deals are considered to be taxable income.3 The NCAA’s NIL deal policy does not permit schools to offer student athletes signing bonuses, ongoing compensation, or other financial incentives to...
For its EA Sports College Football 25 video game, EA Sports will offer Name, Image, and Likeness (NIL) deals worth $600 to more than 11,000 athletes. This initiative marks the largest NIL deal to date, covering all 85 scholarship players across 134 FBS p
Athletes used to free-posting personal stuff on social media may be taken aback by the planning, coordination and communication required to post for a business, Carter says. If you’re an athlete already working with limited free time, be prepared to grind it out off the field, too. ...
Student‐athletes share their NIL experiencesTo provide an insider''s look at the name, image, and likeness issue, the annual NCAA Convention hosted a panel of student‐athletes who shared their personal experiences with NIL deals.John Wiley & Sons, Ltd.College Athletics and the Law...
With millions in university collective agreements, we excel in negotiating NIL deals for our athletes. Our deep understanding of the market and our connections to top universities nationwide are crucial factors in delivering the best representation possible. ...