A WHOLE NEW WORLD: NIL Deals for High School AthletesScott, JoshMiller, RyanInterscholastic Athletic Administration
High school athlete participation in the NIL market presents many unique issues. For example, unlike their college counterparts, most high school athletes are minors (under the age of 18). In most states, minors cannot enter legally binding contracts without a parent or guardian, and once the...
However, there are also some potential cons to NIL. One concern is that it could create an unequal playing field, with athletes at larger schools or in more popular sports having more opportunities for endorsement deals than athletes at smaller schools or in less popular sports. This could exac...
Where will Julian Lewis land in CFB? Ranking No. 2 behind LSU’s Bryce Undеrwood, Julian Lеwis’ prominent NIL deals include notable partnerships with Alo Yoga and Jaxxson and a six-figure deal with Lеaf Trading Cards, contributing to his high ra...
a graduate track and field athlete at University of Nevada. “I’m a psychology major. I’m sure there’s plenty of athletes who are business marketing majors, but I don’t know what deals to not do…In the end, it’s like, we’re not being told that we’re basically being taken...
According to his coach at Cuyahoga Valley Christian Academy, Peterson transferred in large part due to Ohio not allowing high school student athletes to make money from NIL. "We don't have NIL deals in Ohio,” his coach at CVCA, Matt Futch, told The Akron Beacon-Jour...
NIL deals are funded by so-called collectives, groups of alumni boosters who pay student-athletes for their name, image, and likeness. Pitt's collective, Alliance 412, has dozens of athletes under contract and aspires to win national championships. ...
There is a debate on whether NIL deals are good for student athletes. Former University of Florida recruit Jaden Rashada filed a lawsuit against the school and its coach, Billy Napier, over his failed historic $14 million NIL deal.
Quid Pro Quo Arrangements and NIL Deals Current NCAA rules require that any NIL deal be aquid pro quoarrangement. This means that athletes must do something in return for the money they are paid. According to the NCAA, "Student-athlete NIL agreements should include the expected NIL deliverables...
While the current NIL rules are still relatively new, some athletes have already managed to cash in. For example, before turning pro in 2024, Iowa Hawkeyes women's basketball star Caitlin Clark reportedly had endorsement deals with Buick, Gatorade, Goldman Sachs, H&R Block, Nike, and State Fa...