For its EA Sports College Football 25 video game, EA Sports will offer Name, Image, and Likeness (NIL) deals worth $600 to more than 11,000 athletes. This initiative marks the largest NIL deal to date, covering all 85 scholarship players across 134 FBS p
"I paved the way for a lot of athletes. I’ve shown that you can get NIL deals at a smaller school. So, there’s no excuse why you can’t get a deal. All you have to do is put yourself out there, and you have to want to post content. If you want to reach out to the co...
That major hurdle was alleviated with the approval of NIL deals for college athletes. EA Sports has been working on its new game since at least 2021, when it announced it would pay players to be featured in it.
“Having these ten athletes represent our first Brady campaign is really special,” the Tampa Bay Buccaneers quarterback and co-founder of the brand said. “They are hardworking and driven players in the early stages of their careers and each one of them embodies the spirit and ethos in which...
NILX is a premier athlete discovery platform designed to empower athletes at all levels in showcasing their talents. By connecting athletes with opportunities that maximize their potential, NILX facilitates discovery, Name, Image, and Likeness (NIL) deal
For college athletes, the NIL (Name, Image, and Likeness) era has changed the game, allowing you to benefit financially from your talent and popularity. However, now that you have the opportunity to level up your game behind the scenes, there’s a whole new set of rules and strategies to...
The Tracksmith Varsity Club aims to help 10 NCAA athletes successfully transition to the professional or post-collegiate ranks with support throughout their college eligibility. Those selected will have access to a series of perks, including a stipend for Tracksmith gear (apparel, footwear, and ...
Double Deal Through its separate deals with players and schools, Topps has rights to both player name, image, and likenesses, as well as the logos and trademarks of their schools. Each player deal was struck individually, but “as the category grows, we will contemplate broadergroup licensing...
“We had somebody at our school have a $35,000 deal,” said Smrt. “How are they just supposed to figure out what to do with that amount of money when they have no education on it?” Most of the athletes monetizing their NIL aren’t generating life-changing sums of money, but they...
12 Under the policy, any money, goods, property, or services college that athletes receive from NIL deals are considered to be taxable income.3 The NCAA’s NIL deal policy does not permit schools to offer student athletes signing bonuses, ongoing compensation, or other financial incentives to ...