BEAVERTON, Ore.--(BUSINESS WIRE)--NIKE, Inc. (NYSE:NKE) today unveils an action-packed film that brings together some of the world’s greatest players to inspire football lovers and sports fans around the world. The epic three-minute “Write the Future” film takes people on a journey th...
In this article the author comments on Nike's "Write the Future" advertising campaign from Wieden + Kennedy. The campaign, which features Portuguese star Cristiano Ronaldo, has debuted on television and become a true viral phenomenon. It is noted that the campaign has lots of fancy footwork as...
Nike Write The Future: Takes over Johannesburg Towering high above downtown Johannesburg stands one of the city’s most iconic buildings, the Life Center. At 30 stories and 138 meters high this imposing building, the fourth tallest in Johannesburg, is the site of Nike’s latest interactive digi...
Due to irresponsible use, the word “epic” is a shell of its former self, but it’ll have to do the heavy lifting here to describe Nike’s “Write the Future” campaign. It included everything from 3-D sculptures to an interactive LED light show on the tallest building in Johannesburg...
Nike brought together some of the most well-known soccer players in the world for their Write the Future campaign prior to the first World Cup taking place in Africa. While soccer is the most popular sport around the world, its popularity in the US lags behind others. But Nike used this ...
Nike football academy is also a continuation of Nike's "WritetheFuture" campaign.In the short films, the world's top players including Ronaldo (Ronaldo), Didier Drogba (DidierDrogba) and Wayne Rooney (WayneRooney) have participated in the film. The film shows the instant that the stadium is...
As a matter of fact, this trend has already been revealed as early as 2010 in the marketing method of the Nike World Cup in South Africa. Its massive "Write the Future" campaign is not played on TV, but is played on its Facebook homepage. Large LED screens are installed on skyscrapers...
以及很多神一般存在的campaign和文案，包括但不限于：“Dream Crazy”、“If You Let Me Play"、“...
n. (cover story)]]>The article reports that Nike Inc.'s "write the future" advertising campaign during the 2010 Fifa World Cup is expected to win the Film Lions category at the Cannes Festival of Creativity in France.EBSCO_bspCampaign...
The video kept building, and I realize we're seeing the “Just Do It” ad campaign being screened for the first time, right in front of us. I thought, “I am in the middle of something I never imagined I was going to be a part of.” The love and the energy and the feeling ...