Nike faced criticism in 1997due to its use of a flame-shaped logo that some critics have suggested bears resemblance to the word “Allah” in Arabic script. The company apologized for any offense caused and discontinued the sale of shoes featuring that particular design. Nike maintains that the...
Tiger Woods has been one of the most famous athletes of the century. Some even claim he’s given the sport of golf a name in popular culture. Not only is he one of the highest paid endorsements that Nike has taken on, but doing so was revolutionary for the company who didn’t even ...
Nike’s long-term partnership withMichael Jordanhas proved to be beneficial in terms of sales for the company. Their collaboration resulted in “Air Jordan 1 Shoes”. Additionally, Nike teamed up with the famous basketball player to help design the “Air Jordan 1 Shoes”. 6. Side Brands Nike...
when Wedgwood dedicated one of its tea sets to Queen Charlotte. Instead of merely matching a product with a famous face, “Riswold and W+K’s advertising spoke in cultural truths,” Miller told me. “Whether it was putting Tiger Woods against the backdrop of prevailing...