Learning #1: Create a Compelling Tagline Created in 1988, Nike’s timeless slogan — “Just Do It.”— won second place in Ad Age’s ranking of thetop ad slogans of the 20th century. Nearly forty years later, the iconic phrase continues to resonate with just about everyone. The brilliance...
Jeff Jensen writing in Advertising Age suggests that Nike's success is no accident. Since the late 1980s, Nike has been using psychographic and sociographic analysis of data to help transform the company from a brand of sneakers to a premier brand that has become integral to the sports ...
They employ various tools and tactics to amplify reach and maintain positive engagement with the target audience. In today’s digital age, their role has expanded to include managing online presence and social media interactions. Does PR Really Matter for Businesses? For any business seeking long-...
Target market In order to reach our service to the right customer‚ we have chosen Demographic as our target market segment such as age‚ income and occupation. By using this segmentation‚ it could easily help us to find the logical way to classify consumers. According to the result sho...
Q1.Createaprofileofthetargetcustomer[ofNike]usingabroadrangeofsegmentationvariables:•Geographic •Demographic:-age;-lifecycle;-gender;-income.•Psychographic:-socialclass;-lifestyle.•Behavioural:-Occasions;-Benefits;-UsageRate;-LoyaltyStatus.iPadCustomerProfile ABC1malesandfemales(mostlikelyyoungsingle/...
Nike has largely focused ondigitalizationever since it saw all the growth opportunities it can enjoy there. It has revamped its marketing and products to embrace the age’s demands. For example, it rolled out the FuelBand, a $150 electronic bracelet, designed to measure a person’s movements...
It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nike's ...
At the Cannes International Advertising Festival in 1994, Nike President Phil Knight was awarded the title of the best advertiser of the year. In 96, Nike was awarded the best marketing expert in the advertising age. Sales climbed even higher, and stock prices climbed steadily. However, all so...
which indicates that Lining's brand is closer to the goal of internationalization." Mr. Lining explains the significance of changing the standard. As the slogan "let change happen" translated into Chinese, Lining has made corresponding internationalized adjustments to brand DNA, target audience, produ...
and to go to church are just some different instances that the perfect shoes are a necessity. The target market for the new Nike brand high heels would be girls and women from ages of 14 years to 60 years of age. Women would most certainly be a target market for high heels, not only...