Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better ...
According to Parke, Nike sports research laboratory has covered 95% of all sports. Its research and development idea is to take athletes for athletes. They listen carefully to the needs of athletes and get inspiration from communication with athletes. Athletes will tell Nike's research and develop...
From the perspective of the industrial chain, Nike relies on the "light asset operation" mode to integrate the two ends of the industrial chain well. Its core contents include: first, product research and development, Nike set up a R & D laboratory in 1980, and leader Tom Mcgwak (Tom Mc...
The Nike Sports Research Lab (NSRL) in Beaverton, Oregon, is a research and development institute that opened in 1980. It has been responsible for innovations such as: Cold-weather running apparel that provides temperature regulation and visibility in low-light conditions. Nike React technology that...
·Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever t...
workers.Thismakesaveryleanorganization.Nikeisstrongatresearchanddevelopment, asisevidencedbyitsevolvingandinnovativeproductrange.Theythenmanufacture wherevertheycanproducehighqualityproductatthelowestpossibleprice.Ifpricesrise, andproductscanbemademorecheaplyelsewhere(tothesameorbetterspecification, Nikewillmoveproduction....
On's latest super-light marathon shoes are made by a robotic arm using a single piece of thermoplastic fibre. The centrepiece of On's headquarters in Zurich is a research-and-development (R&D) centre where designers paste materials together into prototype trainers they call “monsters”. ...
Eitel admits that the upfront costs for the company’s research and development for its innovative processes were steep, as were the costs to implement the findings into materials and product designs. However, she credits the findings that were initially thought of as restrictive and design constra...
The third space, Sensation, explains some of the research and development behind NIKE’s designs. Here, visitors get an insight into the heart of the NIKE Sport Research Lab, one of the world’s largest and most advanced facilities for the study of the body in motion. Since the 1990s, th...
a feat that has never been accomplished before. There was quite a lot of controversy about this challenge, with many skeptics saying it can't be done, but Nike's research and development team pummeled through. In the end, the highly innovative running shoes created by Nike proved instrumental...