Several design features in the model’s first colorway pay tribute to the Nike Running team’s development journey. Graphic text on the midsole nods to the number of Flyknit upper iterations the team tested (57) and a dedicated weartester’s identification number (20126-23). The iconic drop ...
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This post from Nike’s main Instagram account is a great example. They build the perception of their brand as forward-facing and promoting a future with sustainability and a focus on the health benefits of sport. As you will see in other examples, this post never promotes a Nike product. ...
Tester Profile Macis a former collegiate defensive lineman who runs to fill the competitive void left after school and to stay in shape. He is in his late 30s, runs 50-80 mpw, and at 6’3”, has come down from his playing weight of 275 lbs to a steady 205 lbs for the last 10 ...