Nike Pricing vs. Competitors Compared to its competitors, Nike's ROI score is rated right above New Balance, and is preceded by adidas. COMPANYPricing Score PUMA 4.1/5 adidas 4/5 Nike 3.9/5 New Balance 3.8/5 Skechers U.S.A. 3.6/5 ASICS America 3.1/5 Unlock Nike ROI vs. Competitors ...
Premium Pricing: A Pillar of Brand Image Nike has established itself as a premium brand, synonymous with innovation, performance, and athletic excellence. This positioning is reflected in its pricing strategy, which consistently places its products at a higher price point compared to competitors. This...
While companies like On and Hoka are tiny compared to Nike, they are generating “fantastic growth and gaining ground with customers,” he said. “This is a threat to Nike. As the biggest player in the market, the danger for Nike is that it sees its share eroded by a lot of other pl...
digital marketing investments to support heightened digital demand, strategic technology investments and wage related expenses. Our effective tax rate for the quarter was 10.9% compared to 14.1% for the same period last year. This was due to a shift in our earnings mix and the effects...
Inc. is quite dismal when compared to other emerging economies. The total revenue collection by Nike, Inc. at 2013 in China slipped by 3% and the experts explicitly points out the challenge it faces from the huge counterfeit market. As the market of apparel and footwear is extremely volatile...
We will start with prepared remarks and then open up for questions. Today's call will be abbreviated as compared to past earnings calls. In order to allow as many of you to ask questions as possible in our allotted time, we would appreciate you limiting yourself to one question. I'll no...
2. Growth opportunities in Asia: Markets in Latin America and Asia, where athletic-wear penetration is low compared to the US, have room to grow and could deliver high gains. China will be a key market to monitor. The Chinese government emphasized support for youth athletic participation, deve...
Nike plans to expand sales to $40% to $27 billion by 2015, and Adidas plans to sell more stores in two or three tier cities at lower prices. In the 9~11 month of 2009, sales in Nike Greater China decreased by 3% compared with the same period last year, while Adidas, another sporti...
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The relationship between Nike and Adidas is like this. Compared with Nike, the second brand Adidas often reduces its price. This is why Adidas's profit margin is only half of Nike's. 3. don't lower your price to match your competitors' pricing. ...