"The multi-brand environment is very competitive today, and it will take time to expand market share. This was reflected in our spring '25 order books, which came in roughly flat versus the prior year," Friend said on the earnings call, adding orders were a "little lighter" than expected...
Nike holds 38.2% of the total footwear market in 2022. In athletic footwear it garnered 30% market share while in trainers the figure is 38.5%. Nike has doubled its market share in basketball shoes from 43% in 1987 to 86% in 2019. The male end-user segment of Nike is 67.4%. Co...
Well, on your first question, Paul, what I would say is that we've acknowledged that we've lost market share in the Running specialty channel. More than four years ago, we pulled back on our engagement with that channel. And as a result of that, we saw market share losses. But what...
To make matters worse, Adidas lost market share to Nike on its European home turf. It had 13.2 percent of the western European sporting goods market to Nike’s 12.4 percent in 2012, according to data from Euromonitor. Nike reported an 8 percent rise in sales in western Europe in its fisc...
Nike has been looking for a sales rebound in China, its third-biggest market by revenue, as the region recovers from the Covid pandemic. But those hopes have failed to materialize. Sales in the region fell 8% during the third quarter to $1.99 billion, despite the end of the country’s...
Now, the rival of Nike is aggressive. Over the past year, the Nike market share has been constantly attacked by Adidas, the German sports brand. Although the latter has a certain distance from Nike, its rapid growth can not be ignored by the market, and it is also a great pressure on...
The Nike Air Jordan line of sneakers was launched in 1985 and transformed Nike’s basketball business in a remarkable way. Before the Air Jordan line was introduced, Nike had a modest 18% share of the basketball shoe market. However, the Air Jordan brand quickly became popular among athletes...
By the end of 2014, Adidas's market share increased by 4 percentage points to 12%, which not only surpassed the domestic brands, Lining and Anta, but also matched Nike's previous market leader. Ambitious Adidas will set the goal of "China first" in the next five years. ...
Topics NikeGlobal footwear marketApparel market worldwideSporting goods industry in the U.S.adidas Do you have any questions about our business solutions? We provide you with detailed information about our Professional Account.
The multi-billion athleisure enterprise recorded the steepest one-day percentage decrease in its share prices since 1980, shortly after its quarterly earnings and future outlook were announced. A major fall of 20% was seen in its share price costing the sports market gia...