In this post, we’re going to take a deep dive into the history of the Nike logo. We’ll explore its evolution over the years and how it became one of the most recognizable logos ever made. (We’ll also give you tips onhow to come up with your own iconic logo!) Get ready to b...
The Nike emblem is one of the most iconic and popular logos in history. The swoosh is so famous that most of the company’s recent ads omit the Nike name altogether and use just the logo, often alongside their tagline “Just Do It.” The Nike logo was designed by Carolyn Davidson, a ...
Influence of the ‘Swoosh’ Logo.Another theory links the naming of Nike to the design of the Swoosh logo. Some speculate that the dynamic nature of the logo might have influenced the choice of a name that signifies movement and victory. However, this connection, while plausible, remains specu...
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Updated:Apr. 15, 2025•Article History Logo of Nike. © pixfly/Shutterstock.com Nike, Inc., is one of the largest and best-recognized global sports and athleticwear brands. Its extensive lineup includes its long-runningAir Jordan, Air Force 1, and other “Air” models. Converse shoes ...
Nike, The History of the Most Famous LogoGarcia, Modesto
品牌历史 (Brand History) Nike的历史可以追溯到1964年,当时名为“Blue Ribbon Sports”,由菲尔·奈特(Phil Knight)和比尔·鲍尔曼(Bill Bowerman)创立。最初,Nike专注于销售日本运动鞋,直到1971年品牌名称正式更改为Nike,并推出了标志性的“勾”形logo。Nike的名字源于希腊胜利女神尼刻(Nike),象征着胜利和力量。
关于耐克名字来历的故事, 也很有意思。当时“ 对勾” 的logo设计出来之后, 大家一起给公司想名字。结果大家想的都是动物名字, 比如“ 猎鹰” “ 孟加拉虎” 等等, 菲尔· 奈特在书里说, 他当时想名字想得听见动物名字都要吐了 。 另外一 个选择是“六维” Dimension 6 , 但是除了菲尔·奈特,大家都觉得太复...
鞋面内侧,其他配色的詹姆斯logo的刺绣,变成了“MVP”的刺绣。 鞋舌内侧,分别刺绣着“08-09”,以及“09-10”,这也是詹姆斯获得个人职业生涯前两座MVP奖杯的赛季。 后跟的两侧分别刺绣着“witness”和“history”的字样,也就是见证历史的意思。 在鞋垫上,很像是分区冠军旗帜的一个元素,上面也是很多关于詹姆斯的元素。
我们经常遇到品牌太过于注视标志设计,导致它们忽略甚至否认在 logo 设计过程中的品牌战略顾虑。 The most common mistake they make is looking at iconic logos without understanding the history and the journey it took for these famous brands to reach where they are today. ...