Influence of the ‘Swoosh’ Logo.Another theory links the naming of Nike to the design of the Swoosh logo. Some speculate that the dynamic nature of the logo might have influenced the choice of a name that signifies movement and victory. However, this connection, while plausible, remains specu...
The iconic Nike “Swoosh” was created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. At the time, accounting instructor Phil Knight (Nike’s co-founder), asked her to design a logo for his new shoe company, originally called Blue Ribbon Sports (real cat...
As Davidson would later recall, although the “wing” was her favourite there wasn’t much of an initial reaction to this idea, so continued to present a handful of other ideas. Conversation circled back to the wing, and although Knight had commented that he didn’t love it, felt that it...
Nike’s current logo, the lone swoosh, was adopted in 1995. Today, the emblem is understood to stand for athleticism, speed, and quality in clothing design. Frequently mentioned as one of the world’s most recognizable logos, the Nike symbol makes a solid case for simplicity. The Nike Log...
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In 1971, billionaire founder Phil Knight purchased the original Nike logo from a graphic design student for a mere $35. This first year the new brand Nike under BRS grossed $1.9 million, and the company began to create huge marketing campaigns to connect the athlete-centered brand to the ath...
Through this mission statement, Nike envisions itself as a leader in the world of sports and fitness, one that motivates and offers new ideas to athletes of all ages and backgrounds. Bringing inspiration means actively encouraging people from all walks of life to pursue their dreams passionately ...
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Fun Fact– Ever wonder about that iconic Nike swoosh logo? It was created by graphic design student Carolyn Davidson in 1971, symbolizing the Winged Goddess of Victory in Greek Mythology called Nike. Image Credit: Couleur | Greek Goddess of Victory – Nike ...
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