耐克+ FuelBand 案例简介:两年前,耐克来到我们这里实现了一个想法: 一种跟踪你日常活动的设备和一种常见的通用指标,称为每个活跃身体的燃料。他们要求我们设计整个用户体验。我们确保了易用性: 设定你的目标,从红色变成绿色。如果你达到了你的目标,动画庆祝你的表现。打出连胜,Fuelie 出现给你加油。数据可视化显示你...
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P, technology website CNET reported on Friday that Nike has cut most of the staff of the FuelBand wristband development team this week, preparing to close its wearable hardware project, citing sources familiar with the matter. But Nike denied the report. Nike said in a statement: "Nike+ Fue...
Nike is said to betrimming its Fuelband teamas the company moves its efforts away from hardware in order to focus on its NikeFuel and Nike+ software. What is next for Nike for may be a partnership with Apple to produce a Nike fitness app that could pair with Apple's iWatch hardware, ...
Nike plans to cease making wearable hardware and it has fired the majority of the 80-person team responsible for the FuelBand fitness tracker. Instead, the company will focus its efforts on fitness software,accordingto an unnamed source that spoke toCNET. ...
The sportswear company has decided that only software has a future in Nike's technology vision. That means cutting the FuelBand, including a slimmer versio... CNET 被引量: 0发表: 0年 Nike Backs Away From the FuelBand. CNET reported on April 18 that Nike had laid off most of the engine...
The article considers the presentation of the Titanium Grand Prix award of the 2012 Cannes Lions advertising and marketing awards presentation to sporting goods company Nike Inc. for its creation of Nike Fuelband, a wristband whose computer software, created by the advertising agency R/GA, allows ...
Liambe, It doesn't. Since the nike website is down the band cannot access it and you won't be able to use it. Can't even use it as a watch. There is no workaround, it's a useless chunk of metal now. sad. Oct 20, 2023Was it helpful?yes(7)no(0)|Reply ...
Similarly, Nike’s "FuelBand" had customers using a wearable gadget to monitor their fitness goals (Dolan, 2014), which led to a rise in brand loyalty and sales (Hsu & Chen, 2018). Activating users’ interest through validation of their actions, task completion, and reward offers can ...
Wilkins has led scientific research strategy for a number of Nike’s products and projects, including Olympics and World Cup soccer apparel, the Nike+ FuelBand and the 2016 NTC and NRC apps. Dr. Brett KirbyNike Sport Research Lab Researcher, Lead Physiologist Kirby explores new ways to help ...